Founded in 1963 by brothers Toni and Guy Mascolo in Clapham, London, Toni & Guy has grown from a single salon into an iconic British superbrand and a global powerhouse in hairdressing, education, and style. With over 60 years of experience, the brand is synonymous with high-end, award-winning salon services, pioneering techniques, and professional-grade haircare products, having established hundreds of locations across 40+ countries. Toni & Guy distinguished itself early on by offering a modern, commercial alternative to traditional hairdressing, focusing on softer, blow-dried finishes rather than just strict geometric cuts. Their reputation is built on exceptional education and training, ensuring that every salon offers cutting-edge hair cutting, coloring, and tailored beauty treatments. As a major fashion force, the brand has been the official hair sponsor for London Fashion Week since 2004, working with numerous designers to set seasonal trends. Beyond the chair, the company includes the renowned TIGI product line—acquired by Unilever in 2009—and the Toni & Guy Hairdressing Academy, which trains the next generation of stylists. The brand’s philosophy merges Italian flair with London’s edgy creativity, delivering premium, personalized experiences that blend high-fashion styling with wearable, everyday elegance for a sophisticated clientele.